19 of 20 appointments marked qualified — by the client’s own sales team.

Not by us. That is one cloud consulting partner’s first 30 days, judged against their own bar: $3k+/month in cloud spend or it doesn’t get booked. 90%+ of those appointments showed up. Across every client so far: 200+ sales calls booked.

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We go through your ICP, what you've already tried, and whether what's on this page might be relevant to your market.

“Indeed, this is currently on my desk, and I would like to get more details.”

Written back to a cold email, from an @altium.com address. It is on this page as Exhibit 05, with only the sender’s name blacked out. Everything highlighted below is someone other than us talking.

200+
Sales calls booked for B2B clients
120+
Sales meetings in 6 months for Glassix
90%+
Show-up rate, 30 days, for one client
20
Appointments booked in 30 days for one client

Exhibit 01

Glassix, in their own words

Glassix is a unified messaging and CX platform. Their VP of Marketing at the time recorded this himself. 33 seconds.

Exhibit 01Ran Yosef, then VP Marketing at Glassix. Captions available on the player.

“In just six months, GrowthGrid delivered a steady stream of qualified leads and over 120 sales meetings. Real conversations. Not just names in a spreadsheet.” Ran Yosef, VP Marketing, Glassix

Read the transcript

“Hey everyone, I'm Ran Yosef. I've been VP Marketing at Glassix. When we partnered with GrowthGrid for B2B SaaS lead generation, we were early stage with low brand awareness — people didn't really know about us yet. In just six months, GrowthGrid delivered a steady stream of qualified leads and over 120 sales meetings. Real conversations. Not just names in a spreadsheet. If you're a SaaS team looking for a predictable pipeline, I definitely recommend GrowthGrid.”

Meetings and conversations generated at:

Microsoft
Deloitte
Endeavour Group
Altium
AeroPress
Bright Horizons
Evoke / 888 Holdings

None of these companies are GrowthGrid clients.Each one is a company a GrowthGrid client asked us to reach, and where we generated a meeting or a live conversation with a decision-maker. They bought nothing from us. We were the outbound channel that got our client in the room.

Exhibits 02–04

What clients said after the calls

Booking a meeting is easy to claim. What matters is what the client says once they've sat through it. These are pulled from client Slack channels. Names and faces redacted.

Exhibit 02A client, after an intro call: “call went very well @Neta Arbel / could become a customer have a drill down call next week”

Scroll the image sideways, or tap to open it full size.

Slack thread. Neta Arbel, Jun 26th at 3:22 PM: "@channel hi let me know how the call goes today". Three replies follow with the repliers' names and avatars blacked out; the last, Jun 27th at 1:24 AM, reads "The call went well. It was a good lead. Thank you" — Exhibit 03Same day as the call. Neta: “hi let me know how the call goes today.” The client: “The call went well. It was a good lead. Thank you”

Exhibit 04A client scoring the lead by its cloud spend: “the call was promising, next step to schedule a call with the engineering team, cost optimisation or commitment should be done. Spend around 45-50 k /month. Good lead, well done, @Neta Arbel”

Scroll the image sideways, or tap to open it full size.

Exhibits 05–07

What the prospects actually wrote back

Cold replies from decision-makers at companies our clients wanted to reach. Nothing here was warmed by a referral or an inbound form.

Email reply dated Monday, Sep 22, 2025 from an address at altium.com with the name blacked out: "Indeed, this is currently on my desk, and I would like to get more details. Could you also provide information on the costs involved? It would be best to have this in advance via email. Thank you!" — Exhibit 05From an @altium.com address: “Indeed, this is currently on my desk, and I would like to get more details. Could you also provide information on the costs involved?”

Email reply dated Friday, Aug 8, 2025 from an address at microsoft.com with the name blacked out: the sender explains they are based in PST with a colleague in Ireland, Dublin, so the best optimal time is between 7-8am PST, asks whether Wed Aug 20th or Tue Aug 26h works in that time-frame, and adds that any offline materials to preview ahead of time would be welcome. — Exhibit 06From a @microsoft.com address, offering times: “the best optimal time is between 7-8am PST. Can we do Wed Aug 20th or Tue Aug 26h in that time-frame? Meanwhile, if you have any offline materials to preview ahead of time, let us know!”

Calendly bookings list spanning Monday 23 June to Thursday 2 July, showing six intro calls with the invitee names blacked out. Three are labelled Rescheduled. — Exhibit 07And what that looks like on the calendar: six intro calls booked through Calendly, 23 June to 2 July. Three were rescheduled, not cancelled. Names redacted.

The engagements

Three engagements, with the numbers

Glassix

Glassix — unified messaging and CX platform.

Situation

Meetings were coming in at 0–1 per week, ad hoc, whenever someone had time to prospect.

What we did

Targeted Biz Dev and Partnerships titles at IT consulting firms and telcos, rather than technical buyers.
Ran 3 humanized LinkedIn accounts (500+ connections each) alongside 30 warmed inboxes, on separate lists per channel.
Sent the same hook on both channels, framed as a partnership rather than a pitch, with a three-touch follow-up.

Results

4–5 demos booked per week, consistently: 2–3 from LinkedIn, 2–3 from email. Up from 0–1 ad hoc.
120+ sales meetings in total, over six months. Their number, on video, not ours.

Their VP of Marketing, on camera

“When we partnered with GrowthGrid for B2B SaaS lead generation, we were early stage with low brand awareness — people didn't really know about us yet. In just six months, GrowthGrid delivered a steady stream of qualified leads and over 120 sales meetings.”Ran Yosef, VP Marketing, Glassix. Watch the clip.

Two channels, wildly different maths, same output

450 connection requests a week (3 accounts × 150)

27% accepted

~50 conversations a week

35% replied to the hook

2–3 demos a week

1,500 emails a week (300 a day, 30 inboxes)

1% interested replies

~15 leads a week

2–3 demos a week

A 35% reply rate on 450 touches and a 1% reply rate on 1,500 touches land in the same place. That is why both run, on separate lists.

Demos booked per week, before and after

012345

Before: 0–1 a week, ad hoc After: 4–5 a week, consistently

Points sit at the midpoint of each stated range.

The hook that won — identical on both channels

Connection request · sent to Biz Dev & Partnerships at IT consulting firms and telcos

“Found your profile and thought it might make sense to connect regarding a partnership opportunity. Can I share more info, or is there someone else who handles partnerships at {COMPANY}?”

27% accepted. 35% of those replied. The same words were the top-performing email, under the subject line “question”.

Why it worked

“Partnership opportunity” lands against a biz-dev team's actual KPIs. Biz dev cares about margin, not tech specs. And “is there someone else?” lowers the ego barrier: it gives the reader a way to answer that isn't yes or no.

Follow-ups

Day 2: a 2-pager and a Calendly link, explicitly no pitch. Day 6: a mutual-benefit reminder. Day 12: a light touch.

What we took from it

Consistency beat volume. Partnership framing beat product framing. Separate lists per channel kept the data clean.

A GCP & AWS consulting partner

A GCP and AWS certified partner. Cloud migration and infrastructure for mid-market and enterprise across Europe.

Situation

No time for outbound, and burned by previous agencies that delivered unqualified leads. Their bar was narrow: $3k+/month in cloud spend or the meeting wasn't worth taking.

What we did

Month 1: tested everything. Industries, company sizes, titles, subject lines, angles, CTAs.
Month 2: scaled only what worked. Founders and CEOs responded best, so we pointed the whole campaign there.
Qualified hard before booking. Budget, timeline, authority, and cloud spend above $3k/month, or no meeting went on the calendar.

Results — first 30 days

20 appointments booked. The client's own sales team reviewed them against their own bar and marked all but one as qualified.
90%+ show-up rate on those appointments.

Across the engagement — their dashboard, 12 months

4,210 prospects contacted. 129 replied. 27 of those replies were positive, logged as 27 opportunities in their Instantly dashboard.
60+ calls booked in total.
Top of the resulting pipeline: one prospect at $60k/month in cloud spend, one at $50k/month. That is the prospect's cloud bill, not revenue.

What 12 months of sending actually looked like

Prospects contacted4,210

3.1% of them replied at all

Replied129

21% of those replies were positive

Positive replies, logged as opportunities27

Bars are to scale, which is the point: 4,210 contacted to get 27 real opportunities. Straight from their Instantly dashboard, filtered to the last 12 months. The 20 appointments above are a separate, tighter window — the first 30 days — and are not the tail of this funnel.

From their CRM notes

“They did a cost estimation via the GCP calculator and landed on $50k/month.”

3D Signals

3D Signals — Industry-4.0 machine-monitoring platform.

Situation

The ICP was US manufacturers running CNC, machining, precision, milling, drilling and laser cutting. Owners and C-level only. Defense turned out to be the hottest segment. Minimum viable deal: 15 machines.

What we did

Went straight at owners and C-level at US factories, not plant managers.
Targeted operations at or above the client's minimum deal size of 15 machines.
Kept running: the engagement started in November 2025 and is still going.

Results

Calls booked with US factory owners, with quality confirmed by the client after the calls. Their words, from WhatsApp, translated from Hebrew:

“Good call. Right company and right person (he's the new owner). He understands the value.”— 17.12.2025. The deal was delayed on the prospect's cash flow. A follow-up call was booked for 16.01.26.

“We spoke. It was a very good call. Let's see how it progresses. I also recommended you.”— 24.2.2026

How the meetings get made

No proprietary framework. Four things done consistently.

Test first, scale second

Month one is for testing: industries, company sizes, titles, subject lines, angles, CTAs. Nothing scales until it has already worked at small volume. With the GCP and AWS partner, month one found that founders and CEOs replied best. Month two pointed everything there, and produced 20 booked appointments in 30 days.

Qualify before booking, not after

A meeting only lands on your calendar once budget, timeline and authority check out. The GCP and AWS partner set the bar at $3k/month in cloud spend. Prospects under it didn't get booked. That's why their sales team marked all but one of 20 appointments as qualified, and why 90%+ showed up.

Two channels, two lists, warmed infrastructure

Email and LinkedIn run in parallel on separate lists, so the data stays clean and nobody gets hit twice. Glassix ran on 30 warmed inboxes and 3 humanized LinkedIn accounts with 500+ connections each. The infrastructure gets warmed before the first send, not during.

Framing to the reader's KPI

The message is built around what the reader is measured on, not what the product does. For Glassix, that meant a partnership opening to biz-dev teams instead of a feature pitch. On LinkedIn, 35% of them replied. Whatever your equivalent is, we find it in the testing month.

See if the numbers hold for your market

Thirty minutes. We go through your ICP, what you've already tried, and what a realistic monthly booking number looks like for your market. If the results on this page might be relevant to what you sell, I'll show you how they'd map. If they wouldn't, I'll tell you that on the call.

Book a 30-minute call

Or reply directly: neta@growthgrid.org